Throughout my adult life, I’ve thought a lot about audiences. As a technical writer, marketing writer, teacher, partner in an advertising agency, group and individual psychotherapist, business owner, musical performer, AND a daily blogger, I’ve learned that identifying and connecting authentically with an audience is very important.
At the same time, each one of us really knows only our own individual experience. I might imagine and try to understand the potential members of any audience, but it’s impossible for me to really get into anybody else’s head. The only head I can really inhabit is my own — and that’s true for any human being, no matter how much each one of us projects, researches, empathizes, or otherwise tries to connect with an audience.
So, how can any one of us really comprehend and connect with the other people in any audience, in any situation?
Do you — my audience — have any answers for that question?
As I’m creating this blog post, I am aware that you, among others in my blogging audience, will be reading it. At the same time, I don’t really know
- who you are,
- what you’re looking for here, and
- how I can give you what you need.
I can only guess.
Therefore, no matter who my audience is — for anything I put out into the world — I need to focus on what’s important to me and on communicating that as effectively and authentically as possible.
Then, if I miss the mark and I do not connect with my audience, at least I’ve created something that matters to one person — myself.
Why am I writing about audiences to you, my blogging audience, today?
Also, yesterday I signed up to audition for the U.S. television show, The Voice.
Actually, I wasn’t sure whether I was going to share that fact with any audience. Why? Because sharing anything with an audience involves vulnerability.
And what does vulnerability tell me now?
I may fail.
But then, I can ask these follow up questions — to myself and, simultaneously, to my audience:
What does failure mean?
What if the concept of failure did not exist?
And I can also tell myself this:
No matter what happens, I’ll have something interesting to blog about.
And I’ll probably have some pictures to show you, like these (which I took yesterday, not really knowing who my audience might be today):
Speaking of The Voice, what does your voice want to express, here and now?
My thanks to audiences, everywhere.