This post is dedicated to my ex-business partner, Jonathan (with whom I had the privilege to do some wonderful video, print, and radio advertising work in the late 80’s and early 90’s).
When Jonathan and I were working on a project — where we wanted to communicate to people how important and helpful something was — we would say to each other:
Don’t bury the lead.
In other words: Don’t wait to communicate the important message. Say it as soon as you can.
This concludes today’s blog post, ladies and gentlemen. Thank you, so much, for reading.