This post is dedicated to my ex-business partner, Jonathan (with whom I had the privilege to do some wonderful video, print, and radio advertising work in the late 80’s and early 90’s).
When Jonathan and I were working on a project — where we wanted to communicate to people how important and helpful something was — we would say to each other:
Don’t bury the lead.
In other words: Don’t wait to communicate the important message. Say it as soon as you can.
This concludes today’s blog post, ladies and gentlemen. Thank you, so much, for reading.
Very good advice.
Thanks, Gene!
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